Melissa Potterbaum is a marketing and communications professional with a passion for driving impactful strategies across diverse industries. Currently serving as the Director of Marketing and Communications at The Center for Pursuit, Melissa leads initiatives to empower individuals with intellectual and developmental disabilities. With a proven track record of success, she has doubled departmental growth, secured significant sponsorships, implemented innovative CRM solutions, and fostered collaborations within the community. Prior to her current role, Melissa held senior positions at the World Petroleum Congress and Standard Furniture Manufacturing, where she excelled in developing comprehensive marketing strategies and managing global brand portfolios.

Melissa holds a Bachelor of Art in Studio Arts with a focus on Graphic Design & Photography from Southern Illinois University, Edwardsville. She is a member of the American Marketing Association and AIGA: the professional association for design.

With expertise in digital marketing, brand management, and creative direction, Melissa is dedicated to driving impactful results and making a difference in the organizations she serves.